How to Follow-Up with a Sales Lead with the Perfect Welcome Email

Whether someone just met you face to face, subscribed to your newsletter, or purchased their first product from you, the follow-up email, or Welcome Email, must be strategic, thorough, and well-crafted to pave the way for future opportunities.

If you're wondering, "How do I follow up with a lead?", but don't want to pick up the phone, an email can be the perfect solution.

Before I give you the perfect Welcome Email template, let me start by telling you the most important thing you must do before sending the email.

You want to ensure your email doesn't end up in their spam.

For that reason, be sure that when they subscribe or give you their email, your follow-up "Thank you" page asks them to go immediately to their inbox to make sure they received it. If not, to check their spam and reply back, "Got it".

This simple trick will make sure all your future emails don't develop a meaningless relationship with their Junk folder, and that they see that oh-so-special welcome email you have waiting for them.

Why Do You Need a Strong Welcome Email to Follow Up with a Lead

Here's what a good welcome email can do for you:

>Get your emails out of your customer's spam folder

>Build immediate likeability, credibility & trust

>Increase your chances of a sale

A weak, generic welcome email can cause an unsubscribe, or your subscriber to not be interested in subsequent emails, which can be devastating to your business.

And I know that's the last thing you want.

G.I.F.T. Welcome Email Framework

Okay, so let's dive into my G.I.F.T. Welcome Email Framework to help you follow up with a sales lead.

Let me break it down:

G- Greeting - A Nice Welcome

When you formulate the Welcome Email to follow up with a lead, always start with a welcoming greeting, perhaps referring back to how they found you or how you met.

This will jog their memory and start you off on a good foot.

I - Introduction - About You and What You Do

It's important that your potential (or new) customer to know more about you and what you do. It's perfectly acceptable to share a little about your story, your why for choosing this niche, or perhaps more about you, your family, or your interests.

F - Formalize - Confirm Email and Lay Expectations

You want to make sure your email is, in fact, marked "safe" from the scary email detainment, aka, SPAM. Ask your subscriber to click the Subscribe Me button or to simply reply back with a "Got it" or even something funny or silly. You could even ask them an easy question related to the industry.

Then, lay down some groundwork and tell them what they can expect from your emails.

T - Treasure - Give Them What They Asked For

Deliver to them what the requested, whether that's a coupon, an e-book, a tool, or useful information.

Oh, and set up an automation for your welcome email so it auto-sends without your having to lift a finger. There are many email platforms to choose from.

That's all it takes, really.

If you want to purchase my ready-made email Welcome Email Sequence (a total of 5 emails), it can save you loads of time. Just customize to your niche and paste. All 5 emails are just $20. You can grab it here.

If you want me to make 5 custom emails for you in 72 hrs, I can do that for you as well. Just email me at shamain@freshnetllc.com